The impact of Instagram" call-to-action" buttons on customers' impulse buying

RC Handayani, B Purwandari, I Solichah… - Proceedings of the 2nd …, 2018 - dl.acm.org
High penetration of social media in Indonesia gives more opportunities for sellers to promote
their products, as well as for consumers to buy. Instagram is a popular social media for e …

The impact of instagram" Call-to-action" buttons on customers' impulse buying

RC Handayani, B Purwandari, I Solichah… - … on Business and …, 2018 - scholar.ui.ac.id
High penetration of social media in Indonesia gives more opportunities for sellers to promote
their products, as well as for consumers to buy. Instagram is a popular social media for …