This research demonstrates a less‐is‐better effect in three contexts:(1) a person giving a 45scarfasagiftwasperceivedtobemoregener…
55 coat;(2) an overfilled ice cream serving with 7 oz of ice cream was valued more than an …

Reports 3 experiments where a normatively less valuable option is judged more favorably
than its more valuable alternative, a phenomenon referred to as the less-is-better effect. In …

This research demonstrates a less-is-better effect in three contexts:(1) a person giving a $45
scarf as a gift was perceived to be more generous than one giving a $55 coat;(2) an …

This research demonstrates a less-is-better effect in three contexts:(1) a person giving a $45
scarf as a gift was perceived to be more generous than one giving a $55 coat;(2) an …

This research demonstrates a less-is-better effect in three contexts:(1) a person giving a $45
scarf as a gift was perceived to be more generous than one giving a $55 coat;(2) an …

This research demonstrates a less-is-better effect in three contexts:(1) a person giving a $45
scarf as a gift was perceived to be more generous than one giving a $55 coat;(2) an …

Less is better: when low-value options are valued more highly than high-value options | CiNii
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