From an “idea generator” to a “solution facilitator” A study of the changing roles of advertising professionals in the social media marketing era

PY Lee, KW Lau - Career Development International, 2019 - emerald.com
Purpose The rise of social media marketing has brought significant implications for
advertising industry and its organizations. The traditional role of advertising professionals …
被引用次数：9 相关文章
[PDF] researchgate.net

[PDF][PDF] From an “idea generator” to a “solution facilitator”: A study of the changing roles of advertising professionals in the social media marketing era

PY Lee, KW Lau - researchgate.net
Purpose–The rise of social media marketing has brought significant implications for
advertising industry and its organizations. The traditional role of advertising professionals …

[引用][C] From an “idea generator” to a “solution facilitator”: A study of the changing roles of advertising professionals in the social media marketing era

PY Lee, KW Lau - Career Development International, 2019 - ingentaconnect.com
Purpose The rise of social media marketing has brought significant implications for
advertising industry and its organizations. The traditional role of advertising professionals …

From an “idea generator” to a “solution facilitator”: A study of the changing roles of advertising professionals in the social media marketing era

PY Lee, KW Lau - Career Development International, 2019 - research.polyu.edu.hk
Purpose: The rise of social media marketing has brought significant implications for
advertising industry and its organizations. The traditional role of advertising professionals …

[引用][C] From an “idea generator” to a “solution facilitator”: A study of the changing roles of advertising professionals in the social media marketing era

PY Lee, KW Lau - Career Development International, 2018 - ingentaconnect.com
Purpose The rise of social media marketing has brought significant implications for
advertising industry and its organizations. The traditional role of advertising professionals …

[引用][C] From an 'Idea Generator'to a 'Solution Facilitator': A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing Era

PY Lee, LAUK Wong - Career …, 2019 - Bradford: Emerald Group Publishing …