A brave new world: Branding in financial services
JD Farquhar, J Robson - The Routledge companion to …, 2014 - api.taylorfrancis.com
The fi nancial services industry has been recognized as a suitable context for relationship
marketing. Financial services can be complex, customized and delivered over a continuous …
marketing. Financial services can be complex, customized and delivered over a continuous …
[PDF][PDF] BRANDING IN FINANCIAL SERVICES
JD Farquhar, J Robson - researchgate.net
In this chapter, we propose a new conceptual model of branding in financial services. We
argue that the financial crash in 2008, which has been followed by revelations of corporate …
argue that the financial crash in 2008, which has been followed by revelations of corporate …
A Brave New World: Branding in Financial Services
J Robson, J Farquhar - 2014 - eprints.bournemouth.ac.uk
The financial services sector worldwide still resonates from the financial crisis of 2008 after
which major brands suffered severe damage to their reputations. If the reckless lending …
which major brands suffered severe damage to their reputations. If the reckless lending …
A brave new world
JD Farquhar, J Robson - The Routledge Companion to Financial …, 2014 - books.google.com
The financial services sector worldwide still resonates from the global financial crisis of 2008
after which major brands suffered severe damage to their reputations. If the reckless lending …
after which major brands suffered severe damage to their reputations. If the reckless lending …