[PDF][PDF] “If you don't buy it, it's gone!”: The effect of perceived scarcity on panic buying
C Cao, C Chu, J Yang - aimspress.com
To identify the mechanisms by which perceived scarcity affects consumers' panic-buying
behaviours and to explore the underlying reasons for panic-buying. Building on signalling …
behaviours and to explore the underlying reasons for panic-buying. Building on signalling …
[PDF][PDF] “If you don't buy it, it's gone!”: The effect of perceived scarcity on panic buying
C Cao, C Chu, J Yang - aimspress.com
To identify the mechanisms by which perceived scarcity affects consumers' panic-buying
behaviours and to explore the underlying reasons for panic-buying. Building on signalling …
behaviours and to explore the underlying reasons for panic-buying. Building on signalling …