Luxury experience and consumer behavior: a literature review

DG Gupta, H Shin, V Jain - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose The luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …

Luxury experience and consumer behavior: a literature review

DG Gupta, H Shin, V Jain - Marketing Intelligence & Planning, 2022 - ingentaconnect.com
PurposeThe luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …

Luxury experience and consumer behavior: a literature review

DG Gupta, H Shin, V Jain - Marketing Intelligence & Planning, 2022 - emerald.com
Purpose The luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …

Luxury experience and consumer behavior: a literature review

DG Gupta, H Shin, V Jain - Marketing …, 2023 - digitalcommons.kennesaw.edu
Purpose: The luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …

[PDF][PDF] Luxury experience and consumer behavior: a literature review

DG Gupta, H Shin, V Jain - 2022 - researchgate.net
Purpose–The luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …

[PDF][PDF] Luxury experience and consumer behavior: a literature review

DG Gupta, H Shin, V Jain - Marketing Intelligence & Planning, 2023 - researchgate.net
Purpose–The luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …