Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television

M Wouters, P De Pelsmacker - Journal of Marketing …, 2011 - Taylor & Francis
Based on an extensive literature review into the characteristics of brand placements and
their possible link to placement effectiveness, a brand placement coding framework is …
被引用次数：26 相关文章

Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television

M Wouters, P de Pelsmacker - Journal of Marketing …, 2011 - ingentaconnect.com
Based on an extensive literature review into the characteristics of brand placements and
their possible link to placement effectiveness, a brand placement coding framework is …

Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television

M Wouters, P De Pelsmacker - Journal of marketing …, 2011 - repository.uantwerpen.be
Based on an extensive literature review into the characteristics of brand placements and
their possible link to placement effectiveness, a brand placement coding framework is …