Role of content strategy in social media brand communities: a case of higher education institutes in India

K Chauhan, A Pillai - Journal of Product & Brand Management, 2013 - emerald.com
Purpose–The aim of this study is to attempt to understand the role of content strategy
followed by leading higher education institutes in India which have created brand …
被引用次数：381 相关文章

Role of content strategy in social media brand communities: a case of higher education institutes in India

K Chauhan, A Pillai - Journal of Product & Brand Management, 2013 - emerald.com
The aim of this study is to attempt to understand the role of content strategy followed by
leading higher education institutes in India which have created brand community on social …

Role of content strategy in social media brand communities: a case of higher education institutes in India

K Chauhan, A Pillai - Journal of Product and Brand …, 2013 - ingentaconnect.com
Purpose‐The aim of this study is to attempt to understand the role of content strategy
followed by leading higher education institutes in India which have created brand …
[PDF] researchgate.net

[PDF][PDF] Emerald Article: Role of content strategy in social media brand communities: a case of higher education institutes in India

K Chauhan, A Pillai - Journal of Product & Brand Management, 2013 - researchgate.net
Purpose–The aim of this study is to attempt to understand the role of content strategy
followed by leading higher education institutes in India which have created brand …

[引用][C] Role of content strategy in social media brand communities: a case of higher education institutes in India

K Chauhan, A Pillai - The Journal of …, 2013 - Emerald Group Publishing, Limited