Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures

KW Chan, CK Yim, SSK Lam - Journal of marketing, 2010 - journals.sagepub.com
Emergent perspectives in marketing highlight new opportunities for co-opting customers as
a means to define and cocreate value through their participation. This study delineates and …
被引用次数：1416 相关文章

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures

KW Chan, CK Yim, SSK Lam - Journal of Marketing, 2010 - JSTOR
Emergent perspectives in marketing highlight new opportunities for co-opting customers as
a means to define and cocreate value through their participation. This study delineates and …

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures.

KW Chan, CKB Yim, SSK Lam - Journal of Marketing, 2010 - search.ebscohost.com
Emergent perspectives in marketing highlight new opportunities for co-opting customers as
a means to define and cocreate value through their participation. This study delineates and …

Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures

KW Chan, CKB Yim, SSK Lam - 2010 - ira.lib.polyu.edu.hk
Issue Date: May-2010 Source: Journal of marketing, May 2010, v. 74, no. 3, p. 48-64
Abstract: Emergent perspectives in marketing highlight new opportunities for co-opting …

[引用][C] Is Customer Participation in Value Creation a Double-Egded Sword? Evidence from Professional Financial Services Across Cultures.

KW Chan, CKB Yim, SSK Lam - Journal of marketing: A quarterly …, 2010 - dialnet.unirioja.es
Is Customer Participation in Value Creation a Double-Egded Sword? Evidence from
Professional Financial Services Across Cultures. - Dialnet Ayuda ¿En qué podemos ayudarle …
[PDF] core.ac.uk

[PDF][PDF] Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures

KW Chan, CKB Yim, SSK Lam - core.ac.uk
Emergent perspectives in marketing highlight new opportunities for co-opting customers as
a means to define and co-create value through their participation. This study delineates and …

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services across Cultures

KW Chan, CKB Yim, SSK Lam - Journal of Marketing, 2010 - cir.nii.ac.jp
抄録< jats: p> Emergent perspectives in marketing highlight new opportunities for co-opting
customers as a means to define and cocreate value through their participation. This study …
[PDF] researchgate.net

[PDF][PDF] Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures

KW Chan, CKB Yim, SSK Lam - Journal of Marketing, 2010 - researchgate.net
Emergent perspectives in marketing highlight new opportunities for co-opting customers as
a means to define and cocreate value through their participation. This study delineates and …

Is customer participation in value creation a double-edged sword? evidence from professional financial services across cultures

KW Chan, CK Yim, SSK Lam - Journal of Marketing, 2010 - hub.hku.hk
Emergent perspectives in marketing highlight new opportunities for co-opting customers as
a means to define and cocreate value through their participation. This study delineates and …

Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures

KW Chan, CKB Yim, SSK Lam - JSTOR
Emergent perspectives in marketing highlight new opportunities for co-opting customers as
a means to define and cocreate value through their participation. This study delineates and …