Insights into user engagement on social media. Case study of a higher education institution

M del Rocío Bonilla, E Perea, JL del Olmo… - Journal of Marketing …, 2020 - Taylor & Francis
The interactions of users in social networks have been analyzed in the literature as sources
of information on their ability to generate engagement among stakeholders in higher …

Insights into User Engagement on Social Media. Case Study of a Higher Education Institution.

M del Rocío Bonilla, E Perea, JL del Olmo… - Journal of Marketing for …, 2020 - ERIC
The interactions of users in social networks have been analyzed in the literature as sources
of information on their ability to generate engagement among stakeholders in higher …

Insights into user engagement on social media. Case study of a higher education institution

M del Rocío Bonilla, E Perea… - Journal of Marketing …, 2020 - ingentaconnect.com
The interactions of users in social networks have been analyzed in the literature as sources
of information on their ability to generate engagement among stakeholders in higher …