How the time-scarcity feature of live-streaming e-commerce affects impulsive buying 直播电商的时间性稀缺特征如何影响冲动购买
S Hao, L Huang - The Service Industries Journal, 2023 - Taylor & Francis
摘要直播电商具有时间资源稀缺的特征， 通常只持续几个小时时间。 根据心理抗拒理论，
本研究考虑感知急迫作为中介变量， 并将产品类型作为调节变量来探究直播电商的时间性稀缺 …
本研究考虑感知急迫作为中介变量， 并将产品类型作为调节变量来探究直播电商的时间性稀缺 …
How the time-scarcity feature of live-streaming e-commerce affects impulsive buying 直播电商的时间性稀缺特征如何影响冲动购买
S Hao, L Huang - The Service Industries Journal, 2023 - ideas.repec.org
Live-streaming e-commerce (LSE) features limited-time resources and usually only lasts for
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
How the time-scarcity feature of live-streaming e-commerce affects impulsive buying 直播电商的时间性稀缺特征如何影响冲动购买
S Hao, L Huang - The Service Industries Journal, 2023 - econpapers.repec.org
Live-streaming e-commerce (LSE) features limited-time resources and usually only lasts for
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
How the time-scarcity feature of live-streaming e-commerce affects impulsive buying
S Hao, L Huang - The Service Industries Journal, 2023 - ingentaconnect.com
Live-streaming e-commerce (LSE) features limited-time resources and usually only lasts for
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
[PDF][PDF] How the time-scarcity feature of live-streaming e-commerce affects impulsive
S Hao, L Huang - 2023 - researchgate.net
Live-streaming e-commerce (LSE) features limited-time resources and usually only lasts for
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
[PDF][PDF] How the time-scarcity feature of live-streaming e-commerce affects impulsive
S Hao, L Huang - 2023 - researchgate.net
Live-streaming e-commerce (LSE) features limited-time resources and usually only lasts for
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …
a few hours. Drawing on psychological reactance theory, this study investigates the effects of …