This girl can? The limitations of digital do-it-yourself empowerment in women's active embodiment campaigns

A Depper, S Fullagar, J Francombe-Webb - … gender identities and power …, 2019 - Springer
This chapter critically examines the gendered assumptions that inform This Girl Can, a
recent digital campaign that has been produced by Sport England to inspire women and …

This Girl Can? The Limitations of Digital Do-It-Yourself Empowerment in Women's Active Embodiment Campaigns

A Depper, S Fullagar… - … Gender Identities and …, 2018 - books.google.com
This Girl Can is a new digital campaign mobilized to inspire English women and girls to be
more active. Initially launched by Sport England in 2015, and again in 2017, This Girl Can …

This Girl Can? The Limitations of Digital Do-It-Yourself Empowerment in Women's Active Embodiment Campaigns

A Depper, S Fullagar, J Francombe-Webb - Digital Dilemmas, 2019 - Springer
This Girl Can is a new digital campaign mobilized to inspire English women and girls to be
more active. Initially launched by Sport England in 2015, and again in 2017, This Girl Can …

This Girl Can: The limitations of digital do-it-yourself empowerment in women's active embodiment campaigns

A Depper, S Fullagar… - … gender identities and …, 2017 - researchportal.bath.ac.uk
This chapter offers a material-discursive approach to develop a more nuanced account of
the powerful affects, and effects, of This Girl Can that move women's bodies in particular …