An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse
Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse
M Yan, APK Kwok, AHS Chan, YS Zhuang, K Wen… - Internet …, 2023 - emerald.com
Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse
M Yan, APK Kwok, AHS Chan… - Internet Research …, 2022 - ingentaconnect.com
PurposeE-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse
M Yan, APK Kwok, AHS Chan, YS Zhuang… - Internet …, 2023 - scholars.cityu.edu.hk
Purpose-E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
influencers to interact directly with consumers on e-commerce platforms. Although evidence …