Chatbots in frontline services and customer experience: An anthropomorphism perspective

M Nguyen, LE Casper Ferm, S Quach… - Psychology & …, 2023 - Wiley Online Library
This study measures the effects of chatbot anthropomorphic language on customers'
perception of chatbot competence and authenticity on customer engagement while taking …

[引用][C] Chatbots in frontline services and customer experience: An anthropomorphism perspective

M Nguyen, LE Casper Ferm, S Quach… - Psychology & …, 2023 - espace.library.uq.edu.au
This study measures the effects of chatbot anthropomorphic language on customers'
perception of chatbot competence and authenticity on customer engagement while taking …

Chatbots in frontline services and customer experience: An anthropomorphism perspective

M Nguyen, LEC Ferm, S Quach… - Psychology and …, 2023 - research.usq.edu.au
This study measures the effects of chatbot anthropomorphic language on customers'
perception of chatbot competence and authenticity on customer engagement while taking …