Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …
the extant literature has been classified into three major clusters that examine sources …
[PDF][PDF] Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness
C Lou, CR Taylor, X Zhou - 2022 - researchgate.net
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …
the extant literature has been classified into three major clusters that examine sources …
Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness
C Lou, CR Taylor, X Zhou - Journal of Current Issues and Research in …, 2022 - dr.ntu.edu.sg
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …
the extant literature has been classified into three major clusters that examine sources …
Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness
C Lou, CR Taylor, X Zhou - … of Current Issues & Research in …, 2023 - ingentaconnect.com
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …
the extant literature has been classified into three major clusters that examine sources …
[PDF][PDF] Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness
C Lou, CR Taylor, X Zhou - 2022 - researchgate.net
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …
the extant literature has been classified into three major clusters that examine sources …