Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness

C Lou, CR Taylor, X Zhou - Journal of Current Issues & Research …, 2023 - Taylor & Francis
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …
被引用次数：43 相关文章
[PDF] researchgate.net

[PDF][PDF] Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness

C Lou, CR Taylor, X Zhou - 2022 - researchgate.net
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …

Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness

C Lou, CR Taylor, X Zhou - Journal of Current Issues and Research in …, 2022 - dr.ntu.edu.sg
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …

Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness

C Lou, CR Taylor, X Zhou - … of Current Issues & Research in …, 2023 - ingentaconnect.com
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …
[PDF] researchgate.net

[PDF][PDF] Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness

C Lou, CR Taylor, X Zhou - 2022 - researchgate.net
Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …