Perceived risk and its components: A model and empirical test
JR Bettman - Journal of marketing research, 1973 - journals.sagepub.com
A theoretical model and measurement system for perceived risk and its components is
developed and empirically tested for nine product types. Regression analysis is used to …
developed and empirically tested for nine product types. Regression analysis is used to …
Perceived Risk and Its Components: A Model and Empirical Test
JR Bettman - Journal of Marketing Research, 1973 - JSTOR
A theoretical model and measurement system for perceived risk and its components is
developed and empirically tested for nine product types. Regression analysis is used to …
developed and empirically tested for nine product types. Regression analysis is used to …
Perceived risk and its components: A model and empirical test.
JR Bettman - Journal of Marketing Research, 1973 - psycnet.apa.org
Developed and empirically tested a theoretical model and measurement system for
perceived risk and its components using 9 product types (eg, beer and paper towels). Data …
perceived risk and its components using 9 product types (eg, beer and paper towels). Data …
[PDF][PDF] Perceived Risk and lts Components. A Model and Empirical Test
JR BETTMAN - Journal of Marketing Research, 1973 - people.duke.edu
Since the introduction in marketing of the concept of perceived risk by Bauer [2], much
research has becn carried out utilizing the ideas of risk and risk reduction processes in …
research has becn carried out utilizing the ideas of risk and risk reduction processes in …
Perceived Risk and Its Components: A Model and Empirical Test
JR Bettman - Journal of Marketing Research, 1973 - cir.nii.ac.jp
抄録< jats: p> A theoretical model and measurement system for perceived risk and its
components is developed and empirically tested for nine product types. Regression analysis …
components is developed and empirically tested for nine product types. Regression analysis …
Perceived Risk and Its Components: A Model and Empirical Test.
JR Bettman - Journal of Marketing Research (JMR), 1973 - search.ebscohost.com
A theoretical model and measurement system for perceived risk and its components is
developed and empirically tested for nine product types. Regression analysis is used to …
developed and empirically tested for nine product types. Regression analysis is used to …
Perceived risk and its components: A model and empirical test
JR Bettman - JMR, Journal of Marketing Research (pre-1986), 1973 - search.proquest.com
JAMES R. BETTMAN* A theoretical model and measurement system for Elk ond IN compo.
nettle l. developed and tested for nine product. 1. wed to both additive ond.. Thegenerally …
nettle l. developed and tested for nine product. 1. wed to both additive ond.. Thegenerally …
Perceived Risk and Its Components: A Model and Empirical Test
JR Bettman - Journal of Marketing Research, 1973 - search.proquest.com
INTRODUCTION Since the introduction in marketing of the concept of perceived risk by
Bauer [2], much research has been carried out utilizing the ideas of risk and risk reduction …
Bauer [2], much research has been carried out utilizing the ideas of risk and risk reduction …
Perceived Risk and Its Components: A Model and Empirical Test.
JR Bettman - Journal of Marketing Research (JMR), 1973 - search.ebscohost.com
A theoretical model and measurement system for perceived risk and its components is
developed and empirically tested for nine product types. Regression analysis is used to …
developed and empirically tested for nine product types. Regression analysis is used to …