Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
J Beckert, B Naderer - International Journal of Advertising, 2023 - Taylor & Francis
The persuasive potential of influencer advertising (IAd) has become a relevant field in
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
Advertising to inspire–inspiring to persuade: How factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising.
J Beckert, B Naderer - … Journal of Advertising: The Review of …, 2023 - psycnet.apa.org
The persuasive potential of influencer advertising (IAd) has become a relevant field in
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
J Beckert, B Naderer - International Journal of Advertising, 2023 - ingentaconnect.com
The persuasive potential of influencer advertising (IAd) has become a relevant field in
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
[PDF][PDF] Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer …
J Beckert, B Naderer - 2023 - researchgate.net
The persuasive potential of influencer advertising (IAd) has become a relevant field in
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
[引用][C] Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer …
J Beckert, B Naderer - International Journal of Advertising, 2023 - scindeks.ceon.rs
[PDF][PDF] Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer …
J Beckert, B Naderer - 2023 - researchgate.net
The persuasive potential of influencer advertising (IAd) has become a relevant field in
academia. Followers see influencers as a source of inspiration, and inspiration can play a …
academia. Followers see influencers as a source of inspiration, and inspiration can play a …