Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach

M Jurgens, P Berthon, L Papania… - Industrial Marketing …, 2010 - Elsevier
Corporate reputation in Europe and North America is increasingly seen as a function of how
firms treat their stakeholders. In the United States, stakeholder theory has been touted as a …
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Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach

M Jurgens, P Berthon, L Papania… - Industrial Marketing …, 2010 - infona.pl
Corporate reputation in Europe and North America is increasingly seen as a function of how
firms treat their stakeholders. In the United States, stakeholder theory has been touted as a …

Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach

M Jurgens, P Berthon, L Papania… - Industrial Marketing …, 2010 - pure.hud.ac.uk
Corporate reputation in Europe and North America is increasingly seen as a function of how
firms treat their stakeholders. In the United States, stakeholder theory has been touted as a …
[PDF] academia.edu

[PDF][PDF] Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach

M Jurgens, P Berthon, L Papania… - Industrial Marketing …, 2010 - academia.edu
Michele Jurgens a, Pierre Berthon b, Lisa Papania c,⁎, Haseeb Ahmed Shabbir da
McCallum Graduate School of Business, Bentley University, United States b McCallum …