Achieving customer engagement with social media: A qualitative comparative analysis approach

D Gligor, S Bozkurt, I Russo - Journal of Business Research, 2019 - Elsevier
Past research has examined some possible customer engagement antecedents. However,
extant studies investigated the impact of these factors on customer engagement in isolation …
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Achieving customer engagement with social media: A qualitative comparative analysis approach

D Gligor, S Bozkurt, I Russo - Journal of Business Research, 2019 - ideas.repec.org
Past research has examined some possible customer engagement antecedents. However,
extant studies investigated the impact of these factors on customer engagement in isolation …

Achieving customer engagement with social media: A qualitative comparative analysis approach

D Gligor, S Bozkurt, I Russo - Journal of Business Research, 2019 - econpapers.repec.org
Past research has examined some possible customer engagement antecedents. However,
extant studies investigated the impact of these factors on customer engagement in isolation …

Achieving customer engagement with social media: A qualitative comparative analysis approach

D Gligor, S Bozkurt, I Russo - JOURNAL OF BUSINESS RESEARCH, 2019 - iris.univr.it
Past research has examined some possible customer engagement antecedents. However,
extant studies investigated the impact of these factors on customer engagement in isolation …
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[PDF][PDF] Achieving customer engagement with social media: A qualitative comparative analysis approach

D Gligor, S Bozkurt, I Russo - Journal of Business Research, 2019 - iris.univr.it
Past research has examined some possible customer engagement antecedents. However,
extant studies investigated the impact of these factors on customer engagement in isolation …