[HTML][HTML] Measuring customer engagement in social media marketing: A higher-order model

S Vinerean, A Opreana - Journal of Theoretical and Applied Electronic …, 2021 - mdpi.com
Customer engagement has emerged as a vital component in social media marketing
strategies, prompting considerable interest from both marketers and academics. This study …

Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model.

S Vinerean, A Opreana - Journal of Theoretical & Applied …, 2021 - search.ebscohost.com
Customer engagement has emerged as a vital component in social media marketing
strategies, prompting considerable interest from both marketers and academics. This study …

[PDF][PDF] Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model

S Vinerean, A Opreana - J. Theor. Appl. Electron. Commer …, 2021 - pdfs.semanticscholar.org
Customer engagement has emerged as a vital component in social media marketing
strategies, prompting considerable interest from both marketers and academics. This study …

Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model

S Vinerean, A Opreana - Journal of Theoretical and Applied …, 2021 - search.proquest.com
Customer engagement has emerged as a vital component in social media marketing
strategies, prompting considerable interest from both marketers and academics. This study …

[PDF][PDF] Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model

S Vinerean, A Opreana - J. Theor. Appl. Electron. Commer. Res, 2021 - academia.edu
Customer engagement has emerged as a vital component in social media marketing
strategies, prompting considerable interest from both marketers and academics. This study …

[PDF][PDF] Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model

S Vinerean, A Opreana - J. Theor. Appl. Electron. Commer. Res, 2021 - academia.edu
Customer engagement has emerged as a vital component in social media marketing
strategies, prompting considerable interest from both marketers and academics. This study …