Research methods in business: Quantitative and qualitative comparative analysis
FY Lo, A Rey-Martí, D Botella-Carrubi - Journal of Business Research, 2020 - Elsevier
Research in the social sciences is built on either quantitative or qualitative analysis,
depending on the research context. Using both quantitative and qualitative analyses in the …
depending on the research context. Using both quantitative and qualitative analyses in the …
Research methods in business: Quantitative and qualitative comparative analysis
FY Lo, A Rey-Marti, D Botella-Carrubi - Journal of Business Research, 2020 - riunet.upv.es
[EN] Research in the social sciences is built on either quantitative or qualitative analysis,
depending on the research context. Using both quantitative and qualitative analyses in the …
depending on the research context. Using both quantitative and qualitative analyses in the …