[PDF][PDF] A Meta-Analysis Study on the Relationship between Hedonic Consumption and Impulsive Buying Behavior

Y Kerse - The book Studies on Balkan and Near Eastern Social … - acikkaynak.bilecik.edu.tr
When today's consumers buy a good or service, they act not only with utilitarian motives but
also with hedonic motives. Within the traditional framework of the economic human model …

[PDF][PDF] A Meta-Analysis Study on the Relationship between Hedonic Consumption and Impulsive Buying Behavior

Y Kerse - The book Studies on Balkan and Near Eastern Social … - acikkaynak.bilecik.edu.tr
When today's consumers buy a good or service, they act not only with utilitarian motives but
also with hedonic motives. Within the traditional framework of the economic human model …