The influence of direct-to-physician promotion towards physicians' prescription behaviour in Malaysia

SMH Kabir, S Maulan, NHA Manaf… - International Journal of …, 2022 - emerald.com
Purpose The purpose of this paper is to investigate the influence of direct-to-physician
promotion on physicians' prescription behaviour. There were very few studies which have …

[PDF][PDF] The influence of direct-to-physician promotion towards physicians' prescription behaviour in Malaysia

SMH Kabir, S Maulan, NHA Manaf, ZW Nasir - irep.iium.edu.my
Purpose: The purpose of this paper is to investigate the influence of direct-to-physician
promotion on physicians' prescription behaviour. There were very few studies which have …

[引用][C] The influence of direct-to-physician promotion towards physicians' prescription behaviour in Malaysia

SMH Kabir, S Maulan, NHA Manaf… - International Journal of …, 2021 - ingentaconnect.com
Purpose The purpose of this paper is to investigate the influence of direct-to-physician
promotion on physicians' prescription behaviour. There were very few studies which have …

[PDF][PDF] The influence of direct-to-physician promotion towards physicians' prescription behaviour in Malaysia

SMH Kabir, S Maulan, NH Abd Manaf, ZW Nasir - researchgate.net
Purpose–The purpose of this paper is to investigate the influence of direct-to-physician
promotion on physicians' prescription behaviour. There were very few studies which have …

[PDF][PDF] The influence of direct-to-physician promotion towards physicians' prescription behaviour in Malaysia

SMH Kabir, S Maulan, NH Abd Manaf, ZW Nasir - researchgate.net
Purpose–The purpose of this paper is to investigate the influence of direct-to-physician
promotion on physicians' prescription behaviour. There were very few studies which have …