Consumer behavior in an augmented reality environment: Exploring the effects of flow via augmented realism and technology fluidity

Y Chen, CA Lin - Telematics and Informatics, 2022 - Elsevier
Advances in information technologies today have created rich forms of reality to engage
consumers. This study examines the effects of augmented realism and technology fluidity of …
被引用次数：42 相关文章

Consumer behavior in an augmented reality environment:: Exploring the effects of flow via augmented realism and technology fluidity

Y Chen, CA Lin - 2022 - dl.acm.org
Advances in information technologies today have created rich forms of reality to engage
consumers. This study examines the effects of augmented realism and technology fluidity of …