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[HTML][HTML] The effects of live streamer's expertise and entertainment on the viewers' purchase and follow intentions

Y Jiang, HT Lee, W Li - Frontiers in Psychology, 2024 - frontiersin.org
This study explores the impact of two characteristics of streamers—expertise and
entertainment—on viewers' purchase intention and follow intention in live-streaming e …
被引用次数：1 相关文章

The effects of live streamer's expertise and entertainment on the viewers' purchase and follow intentions

Y Jiang, HT Lee, W Li - Frontiers in psychology, 2024 - pubmed.ncbi.nlm.nih.gov
This study explores the impact of two characteristics of streamers-expertise and
entertainment-on viewers' purchase intention and follow intention in live-streaming e …

The effects of live streamer's expertise and entertainment on the viewers' purchase and follow intentions.

Y Jiang, HT Lee, W Li - Frontiers in Psychology, 2024 - europepmc.org
This study explores the impact of two characteristics of streamers—expertise and
entertainment—on viewers' purchase intention and follow intention in live-streaming e …
[HTML] nih.gov

[HTML][HTML] The effects of live streamer's expertise and entertainment on the viewers' purchase and follow intentions

Y Jiang, HT Lee, W Li - Frontiers in Psychology, 2024 - ncbi.nlm.nih.gov
This study explores the impact of two characteristics of streamers—expertise and
entertainment—on viewers' purchase intention and follow intention in live-streaming e …

The effects of live streamer's expertise and entertainment on the viewers' purchase and follow intentions.

Y Jiang, HT Lee, W Li - Frontiers in Psychology, 2024 - europepmc.org
This study explores the impact of two characteristics of streamers-expertise and
entertainment-on viewers' purchase intention and follow intention in live-streaming e …