Cues on apparel web sites that trigger impulse purchases

S Dawson, M Kim - Journal of Fashion Marketing and Management …, 2010 - emerald.com
Purpose–The purpose of this study is to investigate the external cues on apparel web sites
that encourage impulse buying. Design/methodology/approach–Focus group interviews …

[PDF][PDF] Cues on Apparel Websites that Trigger Impulse Purchases

S Dawson, M Kim - academia.edu
Research has found an upward trend in impulse buying in general, and impulse buying is
frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in …

[PDF][PDF] Cues on apparel websites that trigger impulse purchases

S Dawson, M Kim - 2010 - ir.library.oregonstate.edu
Research has found an upward trend in impulse buying in general, and impulse buying is
frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in …

[PDF][PDF] Cues on apparel web sites that trigger impulse purchases

S Dawson, M Kim - Management, 2010 - researchgate.net
Purpose–The purpose of this study is to investigate the external cues on apparel web sites
that encourage impulse buying. Design/methodology/approach–Focus group interviews …

Cues on apparel web sites that trigger impulse purchases

S Dawson, M Kim - Journal of Fashion Marketing and Management …, 2010 - emerald.com
Focus group interviews were first conducted to identify potential external cues on apparel
web sites. The findings from the focus group interviews were then used to create an …

[PDF][PDF] Cues on Apparel Websites that Trigger Impulse Purchases

S Dawson, M Kim - scholar.archive.org
Research has found an upward trend in impulse buying in general, and impulse buying is
frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in …

Cues on apparel web sites that trigger impulse purchases

S Dawson, M Kim - Journal of Fashion Marketing and …, 2010 - ingentaconnect.com
Purpose‐The purpose of this study is to investigate the external cues on apparel web sites
that encourage impulse buying. Design/methodology/approach‐Focus group interviews …

Cues on apparel websites that trigger impulse purchases

S Dawson, M Kim - Journal of Fashion Marketing and …, 2010 - ir.library.oregonstate.edu
Research has found an upward trend in impulse buying in general, and impulse buying is
frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in …

[引用][C] Cues on apparel web sites that trigger impulse purchases

S Dawson, M Kim - Journal of Fashion Marketing …, 2010 - Emerald Group Publishing, Limited