Virtual and augmented reality: Advancing research in consumer marketing

M Wedel, E Bigné, J Zhang - International Journal of Research in …, 2020 - Elsevier
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

[PDF][PDF] Virtual and augmented reality: Advancing research in consumer marketing

M Wedel, E Bigné, J Zhang - 2020 - nscpolteksby.ac.id
Virtual reality (VR) is defined as a computer-generated simulation of a situation that
incorporates the user, who perceives it via one or more of the senses (currently mostly …

Virtual and augmented reality: Advancing research in consumer marketing

M Wedel, E Bigné, J Zhang - International Journal of Research in …, 2020 - ideas.repec.org
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

[PDF][PDF] Virtual and augmented reality: Advancing research in consumer marketing

M Wedel, E Bigné, J Zhang - International Journal of Research in …, 2020 - drive.google.com
Virtual reality (VR) is defined as a computer-generated simulation of a situation that
incorporates the user, who perceives it via one or more of the senses (currently mostly …

Virtual and augmented reality: Advancing research in consumer marketing

M Wedel, E Bigné, J Zhang - International Journal of Research in …, 2020 - Elsevier
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

Virtual and augmented reality: Advancing research in consumer marketing

M Wedel, E Bigné, J Zhang - 2020 - roderic.uv.es
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

Virtual and augmented reality: Advancing research in consumer marketing

M Wedel, E Bigné, J Zhang - International Journal of …, 2020 - econpapers.repec.org
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …