Social media and consumer engagement: a review and research agenda

V Barger, JW Peltier, DE Schultz - Journal of Research in Interactive …, 2016 - emerald.com
Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

Social Media and Consumer Engagement: A Review and Research Agenda

VA Barger, J Peltier, D Schultz - Journal of Research in Interactive …, 2016 - papers.ssrn.com
Purpose–In “Social media's slippery slope: Challenges, opportunities and future research
directions,” Schultz and Peltier (2013) asked “whether or how social media can be used to …

[PDF][PDF] Social media and

VA Barger, JW Peltier, DE Schultz - 2016 - academia.edu
Abstract Purpose–In “Social media's slippery slope: Challenges, opportunities and future
research directions,” Schultz and Peltier (2013) asked “whether or how social media can be …

Social media and consumer engagement: a review and research agenda

V Barger, JW Peltier, DE Schultz - Journal of Research in Interactive …, 2016 - cir.nii.ac.jp
抄録< jats: sec>< jats: title content-type=" abstract-subheading"> Purpose</jats: title>< jats:
p> In “Social media's slippery slope: challenges, opportunities and future research …

Social media and consumer engagement: a review and research agenda

V Barger, JW Peltier, DE Schultz - Journal of Research in …, 2016 - scholars.northwestern.edu
Purpose: In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

[PDF][PDF] Social media and

VA Barger, JW Peltier, DE Schultz - 2016 - researchgate.net
Abstract Purpose–In “Social media's slippery slope: Challenges, opportunities and future
research directions,” Schultz and Peltier (2013) asked “whether or how social media can be …

Social media and consumer engagement: a review and research agenda

V Barger, JW Peltier, DE Schultz - Journal of Research in Interactive …, 2016 - emerald.com
Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …