Consumer behavior with augmented reality in retail: a review and research agenda

V Lavoye, J Mero, A Tarkiainen - The International Review of Retail …, 2021 - Taylor & Francis
Driven by the rapid technological development and adoption of augmented reality (AR) in
retail, academic research has grown rapidly. Our purpose is to understand the reasons why …

Consumer behavior with augmented reality in retail: a review and research agenda

V Lavoye, J Mero, A Tarkiainen - 2021 - lutpub.lut.fi
Driven by the rapid technological development and adoption of augmented reality (AR) in
retail, academic research has grown rapidly. Our purpose is to understand the reasons why …

Consumer behavior with augmented reality in retail: a review and research agenda

V Lavoye, J Mero, A Tarkiainen - International Review of Retail, Distribution …, 2021 - jyx.jyu.fi
Driven by the rapid technological development and adoption of augmented reality (AR) in
retail, academic research has grown rapidly. Our purpose is to understand the reasons why …