[PDF][PDF] Predicting consumers' behavioral intentions with perceptions of brand personality: A study in cell phone markets
M Akin - International Journal of Business and Management, 2011 - researchgate.net
Although there are many factors affecting the attitude and intention of the consumer, it could
be said that personality is the most important among them. Differentiating the products …
be said that personality is the most important among them. Differentiating the products …
[PDF][PDF] Predicting Consumers' Behavioral Intentions with Perceptions of Brand Personality: A Study in Cell Phone Markets
M Akın - International Journal of Business and Management, 2011 - academia.edu
Although there are many factors affecting the attitude and intention of the consumer, it could
be said that personality is the most important among them. Differentiating the products …
be said that personality is the most important among them. Differentiating the products …
[PDF][PDF] Predicting Consumers' Behavioral Intentions with Perceptions of Brand Personality: A Study in Cell Phone Markets
M Akın - International Journal of Business and …, 2011 - pdfs.semanticscholar.org
Although there are many factors affecting the attitude and intention of the consumer, it could
be said that personality is the most important among them. Differentiating the products …
be said that personality is the most important among them. Differentiating the products …
[PDF][PDF] Predicting Consumers' Behavioral Intentions with Perceptions of Brand Personality: A Study in Cell Phone Markets
M Akın - International Journal of Business and Management, 2011 - academia.edu
Although there are many factors affecting the attitude and intention of the consumer, it could
be said that personality is the most important among them. Differentiating the products …
be said that personality is the most important among them. Differentiating the products …