Shopping with augmented reality: How wow-effect changes the equations!
V Arghashi - Electronic Commerce Research and Applications, 2022 - Elsevier
E-retailers have recently devoted novel forms of communication tools, such as augmented
reality applications, to create a hedonic experience for customers and motivate them to …
reality applications, to create a hedonic experience for customers and motivate them to …
Shopping with augmented reality:: How wow-effect changes the equations!
V Arghashi - 2022 - dl.acm.org
E-retailers have recently devoted novel forms of communication tools, such as augmented
reality applications, to create a hedonic experience for customers and motivate them to …
reality applications, to create a hedonic experience for customers and motivate them to …