[HTML][HTML] The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciute, I Mackeviciene, M Kuslys… - Journal of Retailing and …, 2023 - Elsevier
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciute, I Mackeviciene, M Kuslys… - Journal of Retailing …, 2023 - bibliotecadigital.ipb.pt
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …
[PDF][PDF] The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciute, I Mackeviciene, M Kuslys… - Journal of Retailing and …, 2023 - core.ac.uk
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …
[引用][C] The Role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciūtė, I Mackevičienė, M Kušlys… - Journal of retailing and …, 2023 - lituanistika.lt
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciute, I Mackeviciene, M Kuslys… - Journal of Retailing …, 2023 - econpapers.repec.org
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …
[PDF][PDF] The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciute, I Mackeviciene, M Kuslys… - Journal of Retailing …, 2023 - researchgate.net
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciute, I Mackeviciene, M Kuslys… - Journal of Retailing and …, 2023 - ideas.repec.org
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …