[HTML][HTML] Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Q Yi, J Khan, Y Su, J Tong, S Zhao - Journal of Retailing and Consumer …, 2023 - Elsevier
Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …
inquiry began to address impulsive buying recently. This research traces live-stream …
Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Y Qu, J Khan, Y Su, J Tong… - Journal of Retailing and …, 2023 - econpapers.repec.org
Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …
inquiry began to address impulsive buying recently. This research traces live-stream …
Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Y Qu, J Khan, Y Su, J Tong, S Zhao - Journal of Retailing and …, 2023 - ideas.repec.org
Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …
inquiry began to address impulsive buying recently. This research traces live-stream …