What is this thing called service?
N Johns - European Journal of marketing, 1999 - emerald.com
Explores the richness of meaning that has grown up around the service concept in the
management literature. Examines the subtleties which arise when “service” is used to …
management literature. Examines the subtleties which arise when “service” is used to …
What is this thing called service?
N Johns - European Journal of Marketing, 1999 - ingentaconnect.com
What is this thing called service? Page 1 European Journal of Marketing 33,9/10 958 European
Journal of Marketing, Vol. 33 No. 9/10, 1999, pp. 958-973. © MCB University Press, 0309-0566 …
Journal of Marketing, Vol. 33 No. 9/10, 1999, pp. 958-973. © MCB University Press, 0309-0566 …
What is this thing called service?
N Johns - European Journal of Marketing, 1999 - emerald.com
Explores the richness of meaning that has grown up around the service concept in the
management literature. Examines the subtleties which arise when “service” is used to …
management literature. Examines the subtleties which arise when “service” is used to …
[PDF][PDF] What is this thing called service?
N Johns - European Journal of Marketing, 1999 - res.otaru-uc.ac.jp
Explores the richness of meaning that has grown up around the service concept in the
management literature. Examines the subtleties which arise when``service''is used to denote …
management literature. Examines the subtleties which arise when``service''is used to denote …