Competitive strategies and value creation: A twofold perspective analysis
Purpose–The purpose of this paper is to investigate whether the implementation of a defined
competitive strategy–differentiation or cost leadership–brings about different value creation …
competitive strategy–differentiation or cost leadership–brings about different value creation …
Competitive strategies and value creation: a twofold perspective analysis
E Teti, F Perrini, L Tirapelle - THE JOURNAL OF MANAGEMENT …, 2014 - iris.unibocconi.it
Purpose-This paper investigates whether the implementation of a defined competitive
strategy brings about different value creation levels, where 'value'is defined in a twofold …
strategy brings about different value creation levels, where 'value'is defined in a twofold …
Competitive strategies and value creation: a twofold perspective analysis
E Teti, P Francesco, T Linda - THE JOURNAL OF MANAGEMENT …, 2014 - arpi.unipi.it
Purpose–The purpose of this paper is to investigate whether the implementation of a defined
competitive strategy–differentiation or cost leadership–brings about different value creation …
competitive strategy–differentiation or cost leadership–brings about different value creation …