Some interactions are more equal than others: The effect of influencer endorsements in social media brand posts on engagement and online store performance

A Waltenrath, C Brenner, O Hinz - Journal of Interactive …, 2022 - journals.sagepub.com
This study investigates the value of influencer endorsement within brand-owned social
media posts in terms of engagement and online store performance. Specifically, it focuses …
被引用次数：16 相关文章

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance.

A Waltenrath, C Brenner, O Hinz - Journal of Interactive …, 2022 - search.ebscohost.com
This study investigates the value of influencer endorsement within brand-owned social
media posts in terms of engagement and online store performance. Specifically, it focuses …