Consumers' decision-making style as a basis for market segmentation

G Walsh, T Hennig-Thurau, V Wayne-Mitchell… - Journal of Targeting …, 2001 - Springer
Decision-making styles are important to marketing because they determine consumer
behaviour, are relatively stable over time and thus are relevant for market segmentation. The …
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[PDF] academia.edu

[PDF][PDF] Consumers' decision-making style as a basis for market segmentation

G Walsh, T Hennig-Thurau, V Wayne-Mitchell… - academia.edu
Decision-making styles are important to marketing because they determine consumer
behaviour, are relatively stable over time and thus are relevant for market segmentation. The …