Blame the bot: Anthropomorphism and anger in customer–chatbot interactions

C Crolic, F Thomaz, R Hadi… - Journal of …, 2022 - journals.sagepub.com
Chatbots have become common in digital customer service contexts across many industries.
While many companies choose to humanize their customer service chatbots (eg, giving …

Blame the bot: Anthropomorphism and anger in customer-chatbot interactions

C Crolic, F Thomaz, R Hadi, A Stephen - Journal of Marketing, 2021 - ora.ox.ac.uk
Chatbots have become common in digital customer service contexts across many industries.
While many companies choose to humanize their customer service chatbots (eg, giving …

[引用][C] Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

C Crolic, F Thomaz, R Hadi… - Journal of marketing: A …, 2022 - dialnet.unirioja.es

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions.

C Crolic, F Thomaz, R Hadi… - Journal of …, 2022 - search.ebscohost.com
Chatbots have become common in digital customer service contexts across many industries.
While many companies choose to humanize their customer service chatbots (eg, giving …