Looking back and moving forwards: An agenda for social marketing research

S Rundle-Thiele - Recherche et Applications en Marketing …, 2015 - journals.sagepub.com
The practice of social marketing is based on a set of underlying principles that have not yet
been tested. In the future, a series of experiments will be necessary to bring the application …

Looking back and moving forwards: An agenda for social marketing research

S Rundle-Thiele - Recherche et Applications en Marketing (English …, 2015 - cir.nii.ac.jp
抄録< jats: p> The practice of social marketing is based on a set of underlying principles that
have not yet been tested. In the future, a series of experiments will be necessary to bring the …