Exploring gamification for live-streaming shopping—influence of reward, competition, presence and immersion on purchase intention
SE Chang, C Yu - IEEE Access, 2023 - ieeexplore.ieee.org
As a new form of social commerce, live-streaming shopping (LSS) provides customers with
vivid real-time communication/interaction. However, there is limited research investigating …
vivid real-time communication/interaction. However, there is limited research investigating …
[引用][C] Exploring Gamification for Live-Streaming Shopping—Influence of Reward, Competition, Presence and Immersion on Purchase Intention
SE Chang, C Yu - IEEE Access, 2023 - ui.adsabs.harvard.edu
Exploring Gamification for Live-Streaming Shopping—Influence of Reward, Competition,
Presence and Immersion on Purchase Intention - NASA/ADS Now on home page ads icon …
Presence and Immersion on Purchase Intention - NASA/ADS Now on home page ads icon …