Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
P Kowalczuk, C Siepmann, J Adler - Journal of Business Research, 2021 - Elsevier
This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …
product presentations. We develop a consumer response model and compare consumers' …
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
P Kowalczuk, J Adler - Journal of Business Research, 2021 - ideas.repec.org
This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …
product presentations. We develop a consumer response model and compare consumers' …
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
P Kowalczuk, J Adler - Journal of Business Research, 2021 - econpapers.repec.org
This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …
product presentations. We develop a consumer response model and compare consumers' …
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study.
P Kowalczuk, J Adler - Journal of Business Research, 2021 - psycnet.apa.org
This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …
product presentations. We develop a consumer response model and compare consumers' …