What makes customer participation a double-edged sword: The impact and factors of self-serving bias in agritourism

S Li, C Li - Journal of Destination Marketing & Management, 2021 - Elsevier
Customer participation is indispensable in agritourism, but it could either improve or
compromise post-purchase behaviors of customers. This research investigates whether and …
被引用次数：8 相关文章

What makes customer participation a double-edged sword: the impact and factors of self-serving bias in agritourism.

S Li, C Li - 2021 - cabidigitallibrary.org
Customer participation is indispensable in agritourism, but it could either improve or
compromise post-purchase behaviors of customers. This research investigates whether and …