[HTML][HTML] Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust

A Cardoso, A Paulauskaitė, H Hachki… - Journal of Open …, 2022 - mdpi.com
In this study, Airbnb's brand personality is explored in relation to its effects on consumer
involvement and institutional trust. The objective of this paper is to fill a gap in marketing …

Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust

A Cardoso, A Paulauskaitçe, H Hachki… - Journal of Open …, 2022 - econstor.eu
In this study, Airbnb's brand personality is explored in relation to its effects on consumer
involvement and institutional trust. The objective of this paper is to fill a gap in marketing …

[PDF][PDF] Paulauskait e

A Cardoso - Moment, 2020 - e-tarjome.com
In this study, Airbnb's brand personality is explored in relation to its effects on consumer
involvement and institutional trust. The objective of this paper is to fill a gap in marketing …

[HTML][HTML] Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust

A Cardoso, A Paulauskaitė, H Hachki… - Journal of Open …, 2022 - Elsevier
In this study, Airbnb's brand personality is explored in relation to its effects on consumer
involvement and institutional trust. The objective of this paper is to fill a gap in marketing …

[PDF][PDF] Paulauskait e

A Cardoso - Moment, 2020 - researchgate.net
In this study, Airbnb's brand personality is explored in relation to its effects on consumer
involvement and institutional trust. The objective of this paper is to fill a gap in marketing …

Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust

A Cardoso, A Paulauskaitė, H Hachki… - Journal of Open …, 2022 - search.proquest.com
In this study, Airbnb's brand personality is explored in relation to its effects on consumer
involvement and institutional trust. The objective of this paper is to fill a gap in marketing …