Unboxing marketing: creating value for consumers, firms, and society

BJ Hartmann, J Östberg, A Parment, C Solér - 2020 - swepub.kb.se
How can marketing create value for consumers, firms, and society? What are the major
societal trends that shape contemporary marketing? How and why has marketing become …
被引用次数：17 相关文章

[引用][C] Unboxing marketing: Creating value for consumers, firms, and society

B Hartmann, J Östberg, A Parment, C Solér - 2020 - diva-portal.org