Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

ECX Aw, SHW Chuah, MF Sabri, NK Basha - Journal of Retailing and …, 2021 - Elsevier
Based upon the signalling theory and self-congruity theory, this study theorizes and
examines the effect of brand prominence on the purchase intention of luxury goods, with the …
被引用次数：70 相关文章

Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

ECX Aw, SHW Chuah, MF Sabri… - Journal of Retailing …, 2021 - econpapers.repec.org
Based upon the signalling theory and self-congruity theory, this study theorizes and
examines the effect of brand prominence on the purchase intention of luxury goods, with the …

Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

ECX Aw, SHW Chuah, MF Sabri… - Journal of Retailing and …, 2021 - ideas.repec.org
Based upon the signalling theory and self-congruity theory, this study theorizes and
examines the effect of brand prominence on the purchase intention of luxury goods, with the …
[PDF] researchgate.net

[PDF][PDF] Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

ECX Aw, SHW Chuah, MF Sabri, NK Basha - researchgate.net
Based upon the signaling theory and self-congruity theory, this study theorizes and
examines the effect of brand prominence on the purchase intention of luxury goods, with the …

[引用][C] Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

ECX Aw, SHW Chuah, MF Sabri, NK Basha - Journal of Retailing and Consumer …, 2021