ABSTRACT Corporate Social Responsibility (CSR) has been becoming more and more
important in business environment. This study discusses the impact of the rising interest in …

The objective of the current study is to investigate the cause and effect relationship between
the Customer Trust, Customer Loyalty, & repurchase intention where the role of Perceived …

Vietnamese consumers have increasingly concerned about CSR however the linkage
between perceived CSR and customer behavior has not been adequately explained in …

Nowadays corporate social responsibility (CSR) has become a critical factor influencing
customers buying intention. The purpose of this dissertation is to examine the impact of …

Corporate social responsibility (CSR) is the belief that businesses must consider ethical,
social, and environmental issues when making decisions. Several studies have found that …

Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt
various marketing strategies to retain their consumers, yet the role of corporate social …

Nowadays Corporate social responsibility (CSR) has become a critical factor influencing
customers' buying intention. The study conducted aims to explore the relationship between …

Factors promoting loyalty are of great interest to both academics and practitioners because
consumer loyalty is a notable predictor of business success. This study identifies the …

Purpose–The purpose of this paper is twofold: to empirically analyse how customer
corporate social responsibility (CSR) perceptions impact on the perceived service quality …

As consumers give more attention to corporate social responsibility (CSR), most global
companies have recognized the importance of CSR in attracting consumer attention. Prior …