The purpose of this study is to examine the influence of six broad categories of hedonic
shopping motivations (adventure, gratification, role, value, social, and idea shopping) and …

The Influence of Hedonic Shopping Motivation, Impulsif Buying, and Lifestyle on Purchase
Decisions Page 1 | 182 [30] The Influence of Hedonic Shopping Motivation, Impulsif Buying, and …

The purpose of this study is to investigate whether hedonic motives and browsing affect
impulse buying and examine the role of browsing as a mediator between hedonic motives …

The Indian Consumer has transitioned from being cautious to being indulgent. Shopping is a
means of self-fulfillment. While some studies explain impulsive and compulsive buying, it …

28 INTERNATIONAL RESEARCH IN SOCIAL, HUMAN AND ADMINISTRATIVE SCIENCES
II behavior knowledge obtained by businesses strives to illuminate the psychological …

Purpose The purpose of this research paper is to examine predictors of impulsive buying
intentions among youngsters from a hedonic shopping perspective. Recent theoretical work …

Hedonic shopping motivation often results in impulse buying, and the outcome or the
process of impulse buying may results in post-purchase regret and consequently coping to …

Sellers tend to engage in the process of shopping and to create an environment to persuade
people to purchase goods. Based on previous studies, factors that cause an impulse …

When today's consumers buy a good or service, they act not only with utilitarian motives but
also with hedonic motives. Within the traditional framework of the economic human model …

Consumer shopping behavior can be divided into two categories according to motivations:
one is utilitarian shopping targeting the obtainment of products and services based on …