The purpose of this study is to investigate whether hedonic motives and browsing affect
impulse buying and examine the role of browsing as a mediator between hedonic motives …

The purpose of this study is to examine the influence of six broad categories of hedonic
shopping motivations (adventure, gratification, role, value, social, and idea shopping) and …

Sellers tend to engage in the process of shopping and to create an environment to persuade
people to purchase goods. Based on previous studies, factors that cause an impulse …

Purpose The purpose of this research paper is to examine predictors of impulsive buying
intentions among youngsters from a hedonic shopping perspective. Recent theoretical work …

Purpose–This study aims to explore whether hedonic motivations of Turkish consumers
have any potential impact on their impulse buying tendencies (IBT) in the online …

This study investigates impulse buying behaviors in both traditional store and online
shopping contexts. The results show that impulsive buying tendency and involvement with …

Growing evidence shows that mobile commerce will increase consumers' impulse buying
behavior. However, existing study examining the impact factors on individuals' impulse …

Impulse purchasing is a universal yet seldom discussed phenomenon. This research study
was oriented with the objective to identify the double-mediated relationship between …

This research is the first to examine how personal values (resultant conservation and
resultant self-enhancement) relate to impulse buying, and how hedonic shopping …

Purpose Environmental changes, specifically the economic crisis and the growing
penetration of digital technologies, have produced significant changes in shopping habits …