Purpose Environmental changes, specifically the economic crisis and the growing
penetration of digital technologies, have produced significant changes in shopping habits …

English Nowadays, the emotional dimension of consumption phenomenon is considered as
well as the functional dimension. Hedonic consumption is a form of consumption in which …

Two studies focused on impulsive purchase experiences. Feelings, considerations and
ratings of purchase impulsiveness were measured with respect to a recent purchase by …

This study investigates the effects of consumers' impulsivity traits, option framing, product
type, and cash refund promotion on consumers' online impulse buying intention. This study …

Earlier researchers have observed that an individual consumer's mood plays a significant
role in increasing the impulsiveness, which leads to impulsive buying. The literature on …

Studies on impulsive buying signify sales promotion and hedonic shopping motivation as
antecedents of impulsive buying behavior during the shopping festival. The availability of …

Purpose First, this paper aims to investigate the impact of impulsiveness on two types of
shopping value (eg utilitarian and hedonic value) and the urge to buy restaurant products …

Consumers buy products not only because of need to them but also because of sudden urge
to buy them. The impulse buying have been investigated by consumer behavior researchers …

The study was undertaken to assess the role of situational variables in impacting impulsive
buying behaviour. In all, the impact of nine situational variables—categorised as personal …