The purpose of this study is to examine the influence of six broad categories of hedonic
shopping motivations (adventure, gratification, role, value, social, and idea shopping) and …

The purpose of this study is to investigate whether hedonic motives and browsing affect
impulse buying and examine the role of browsing as a mediator between hedonic motives …

Sellers tend to engage in the process of shopping and to create an environment to persuade
people to purchase goods. Based on previous studies, factors that cause an impulse …

Purpose–This study aims to explore whether hedonic motivations of Turkish consumers
have any potential impact on their impulse buying tendencies (IBT) in the online …

Purpose The purpose of this research paper is to examine predictors of impulsive buying
intentions among youngsters from a hedonic shopping perspective. Recent theoretical work …

This paper is devoted to building a miniature of an impulse buying behaviour in department
stores, which is influenced by hedonic shopping value, store environment, and price …

This research aimed to explore the direct and indirect effects of consumer's intrinsic
variables on the impulse buying of customers toward fashion products in Ho Chi Minh City …

This research aims to know the influence of hedonic motives on impulse buying, shopping
lifestyle on impulse buying, and hedonic motives on shopping lifestyle. The data are …

Impulse buying (IB) and variety seeking (VS) are both quite prevalent among today's
consumers influencing their day-to-day judgments and decision-making, making their study …

There is an abundance of research on impulse buying tendencies (IBT), yet few studies
have used adolescent samples, especially in Europe. The aim of the present study was to …